The Impact of Artificial intelligence on Journalism: The Perception of Journalists in Balochistan

Shumaila Zainab; Rabeeah Kamran; Faiza Zahir

doi:10.5281/zenodo.18189318

Authors

Shumaila Zainab BS Scholar, Department of Media and Journalism, Sardar Bahadur Khan Women's University, Quetta
Rabeeah Kamran BS Scholar, Department of Media and Journalism, Sardar Bahadur Khan Women's University, Quetta
Faiza Zahir BS Scholar, Department of Media and Journalism, Sardar Bahadur Khan Women's University, Quetta

DOI:

https://doi.org/10.5281/zenodo.18189318

Keywords:

Artificial Intelligence (AI), Journalism Practices, Regional Media, Balochistan, Newsroom Technology Adoption

Abstract

Over the last few years, Artificial Intelligence (AI) has become increasingly prevalent in the field of mass media and newsrooms. The revolution brought by Artificial Intelligence has transformed journalistic platforms by offering new insights and opportunities. AI is reshaping industries worldwide. Its integration into journalism has led to significant changes in data analysis, news production, automated reporting, media workflows, and audience engagement. However, regional uses of the term Artificial Intelligence remain largely unexplored. Despite global advancements, little research exists on how AI is being adopted within regional media contexts, especially in underrepresented areas like Balochistan. Using a qualitative approach, this study gathers insights from in-depth interviews with eight journalists from Quetta, Balochistan, representing electronic, print, and digital media to assess the extent of AI use, its impact on journalistic practices, and organizational influences. Thematic analysis reveals that although most journalists in Balochistan are aware of AI tools, they use them occasionally for tasks like research, news writing, and data collection. The study highlights that there is no deep integration of AI within local news bureaus and discusses the broader implications of AI in Balochistan's media landscape. These findings help fill a critical gap and contribute to a better understanding of AI's role in journalism, emphasizing the need for improved infrastructure, policies, and training. This support is essential for the effective adoption of AI to shape the future of journalism in underrepresented areas like Balochistan, Pakistan.

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